History shows that a recession can be an auspicious time to invest in a brand. Some of the most successful brand campaigns in the past six decades began during economically challenged years. Of Advertising Age’s “Top 100 Ad Campaigns of the 20th Century,” fully a quarter that got under way after 1945 did so during recession years. Several of the most effective were launched in the ugly years of 1974 and 1975, when consumer spending tanked and gas and commodity prices soared (sound familiar?). In 1974, for example, BMW introduced itself as “The Ultimate Driving Machine,” a slogan that endures to this day and helped turn the German automaker from a niche sports sedan in the minds of American drivers into a top luxury auto brand known for superior engineering in everything from roadsters to SUVs… 

[Read more on the Best Global Brands @ BusinessWeek]

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Coca-Cola continues to top Interbrand’s 2008 Rankings of the Best Global Brands. Intel, McDonalds, and Disney are holding on spots #7-9, respectively. Apple rose from #34 to #25 in just a year, edging out Sony at #24. Hennes & Mauritz (abbr. H&M), a rapidly expanding Swedish clothing company known for cheap and “fast fashion”, makes its debut appearance at #22. Aw, I love H&M!

Also, check out Brand New’s Best & Worst of 2008 brand redesigns. Pepsi gets top dishonors. {Below: the hideous new Pepsi logo}
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Sol Sender tells the story of conception and birth of the Obama ’08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Read more about the Obama logos that weren’t chosen @ LogoDesignLove. {Below: another finalist design}
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